Content Marketing Optimization is precisely what everyone is doing today with their websites and the social media posts because they have to. 10+ years ago nobody really worried too much about optimizing their content because times were easier, there were less players on the field, search engines were basically taking what ever content they could get as apposed to today where the number of websites and the number of content generating sources have multiplied exponentially to overwhelming levels that, search engines themselves are spilling over with.
The number of website from 1998 to 2017
"There are over 1 billion websites on the world wide web today. This milestone was first reached in September of 2014, as confirmed by NetCraft in its October 2014 Web Server Survey and first estimated and announced by Internet Live Stats (see the tweet from the inventor of the World Wide Web, Tim Berners-Lee). The number had subsequently declined, reverting back to a level below 1 billion (due to the monthly fluctuations in the count of inactive websites) before reaching again and stabilizing above the 1 billion mark starting in March of 2016. From 1 website in 1991 to 1 billion in 2014, the chart and table below show the total number of websites by year throughout history:
Now you can clearly see why its so important to be perfectly constructed in word-crafting your media presence. A good content marketing company can optimize your content to be above average when it comes to getting picked up and placed higher on the search engines. What does this do for you? It helps to produce hotter leads from organic search's.
Organic Search
An organic search is when Joe Smith goes to google and types in Bread and google lists links for bread. He does this for two reasons mainly; 1. is he is looking to buy bread, 2. is he is looking to know more about bread, doing research, either because he may be buying bread at a later date or he is only curious.
The fact is that sooner or later everyone, almost, is going to buying bread. So you want to treat your readers no matter where they are in the buying process, as if they're potential future customers. And as if they're potential future 'referral agents'. Your readers may share your articles with their friends on social media, if they think it makes them look better in some way. So the smarter and more helpful, and sometimes more Unique of a fact that your articles are, the more chance they'll be spread carrying your name and web address, the more likely they'll hit buyers along the way.
Two Components of Good Content
A.
Unique: Your content needs to be unique in some way so that a reader with 1,000,000,000 other articles to reader will choose to read yours over them. It's uniqueness can be embedded into the article by catering to their basic needs, it can be the helpfulness, it can be the information or the way its presented. But it needs to no only be better but different than other information available online that you or they know of.
B.
Original: No one likes a cheat. and there are plenty of cheats out there. I recently wasted $100 having someone write 40 page report for me. Luckily there's software to check and it found all of the information was basically scrapped from the internet copy and paste, and given to me this way, what can you expect is was done thru Fiverr, infamous for unscrupulous connections. When complained and shown the proof of this problem, they didn't request my money back from the thief, but told me "sorry, we don't see anything wrong here"... WHAT?! So the $100 lesson is to never use Fiverr.
Of course there are many things that you need to know of before you can successfully write good quality content for your internet traffic, too much to go through here, college degrees are now being created for this subject, but you can learn all of this without going to college... Just note that you'll spend 40 hours a week just on content and unless this, in and of itself, is your business, I would recommend hiring a firm that specifically does content. Like
OptimalContentMarketing.com who I recommend and know personally always do an incredible job. With 30 years experience as a copywriter and who have been blogging since 1998, there's scant chance you'll find anyone more experienced than they are right now.
